Written by Gabriel Bagahansol Around this time two years ago, Hev Abi had control of half of the top 10 spots in Billboard’s Philippines Songs chart. After emerging as a sleeper hit towards the end of 2023, he received commercial success and critical acclaim as a baby-faced lover boy with a playful charm and a hint of naughtiness — along with an occasional gangsta persona who reps the Tomas Morato area. With a good ear for beats and interpolations, a pen that flows out nothing but swag, satisfying feature appearances for other artists, Hev Abi’s tales of mischief and romance set in downtown Quezon City made a hit artist out of him, and helped kick off a landmark year for OPM in 2024. But last September, in the comments section of one of the loosies he’d been uploading to YouTube, someone complained that his new music won’t appeal to the masses. His response? “Pasabi sa masa wala nakong pakielam.” Those loosies, it turned out, were his explorations toward hazy, AutoTune-drenched mumble rap. Pivoting away from the soulful beats and smooth rapping that sent him to superstardom, he began an artistic transformation that also set off that all too familiar phenomenon of Filipino listeners clinging to familiarity, to the point where they end up stifling an artist’s creativity. But after hustling for close to half a decade as an MC, he definitely needed to explore different musical horizons that match the lifestyle he’s writing about now, and these experiments culminate in the release of his highly-anticipated second album ‘Maduming Timog’. A nod to the seedy nightlife within Timog Avenue – and, perhaps, to the Dirty South hip-hop genre that birthed the trap music and mumble rap that make up this album’s artistic DNA, this album sees Hev Abi indulge in the impulses that fuel the Kyusi underbelly. On “WELCOME2TIMOGMAGULO,” he reintroduces himself as the man who gets every party started, the street-scarred host who’s got all the drinks and drugs for everyone who’s itchin’ to sin. But as he clasps his numbed hands to confess himself to the Lord, he admits that he does all this to escape his loneliness – a foreshadowing that would come to haunt this album as it progresses. But what does he do with this bit of self-reflection in the meantime? If the next two tracks are any indication, it seems that Hev Abi has made up his mind in continuing these bad habits. For “AYUSIN ANG SIRA,” he gets in his R&B bag to belt about never wanting to let go of his demons. The seductiveness he usually reserves for his most romantic declarations works so well when he talks about the joys of getting high, and the autotune in his voice adds to the zoned-out bliss of his drug-induced numbness. After pre-gaming in the first four songs, Hev Abi kicks off the party in earnest on the album’s lead single, “ALL NIGHT LONG,” a bouncy synth-funk track whose echoes of golden age hip-hop bring a feel-good atmosphere to a set of already-loaded songs. His romantic pursuits in this joint also commences a run of the kind of songs he usually does best, except the consummate lover boy is hardly anywhere to be seen. Sure, Hev Abi can still turn on his charm and try to be devoted to just one woman, as heard on tracks like “ISANG GABI LANG,” and on the Jess Connelly collab “AWAY,” where the R&B singer’s calm, breezy singing is a pleasing response to Hev’s frantic platitudes for a girl he swears is the only one he’s seeing. But the Hev Abi we’ll be hearing throughout the album is a callous heartbreaker who answers to his most wicked impulses and won’t think twice about seeing other women. His hedonistic pursuits are best captured on “WALANG HIYA,” where Hev Abi keeps up his prowess in putting his rendezvouses – unbridled debauchery now included – into some of the smoothest and most cinematic rhymes in OPM. (“Di ka nagmamahal pero andito ka parin nagbababad / Sa usok na binuga ko, binuga nya, binuga mo, bilog ang buwan”) Halfway through the album, however, we get to a set of songs that continue the vibe of a delightfully devilish night out but doesn’t do much to progress the narrative the start of the album had suggested. Past the Manila Sound-sampling “ASO’T PUSA” interlude, we hear Hev Abi and frequent collaborator LK brag about racing down the Skyway on “SIZZLING,” and on a rare all-English number in “FADED OFF” with Manila Grey, Hev Abi tries once again to make amends for his sins. But while the latter track is a fairly decent collaboration, it’s clear that Hev Abi has a long way to go in writing English lyrics that are as dynamic and exciting as his writing in Tagalog. Furthermore, while tracks like “LIL SHWTY” and “NAGHAHANAP SILA” have memorable samples and hooks, it really feels as though we’re beginning to hear the party wind down to what should be its natural conclusion. Except it doesn’t. In the rage track “2PACCIN,” Hev Abi tries to restart the excitement by enumerating everything that makes up his idea of party, but all it does at this part of the tracklist is make everyone who can sense an incoming hangover leave. It does seem he can sense this, too, though: the last three songs on ‘MADUMING TIMOG’ see him telling his lover that he’s choosing his hedonistic lifestyle over her. This non-resolution would’ve been alright for the kind of character he’s portraying – if only he hadn’t jumped the shark after meandering for so long. “HANGGA’T MAY ORAS PA ‘KO” lacks the slightest bit of sincerity that would’ve made up for the necessary absence of his aura, and the strain in Hev Abi’s voice as he’s trying to channel 808s-era Kanye West isn’t helping either. And listening to “FROM TIMOG MAGULO, WITH LOVE” and “HONEYMOON” feels like drying out in the Timog Avenue sunrise, listening to the