Written by Faye Allego
If the very peak days of MYX were still around, zayALLCAPS would take that television channel by storm with his musical endeavors, but in this era of DIY, the listening experience of ‘art Pop * pop Art’ is more than enough. In his third studio album, zayALLCAPS seems fun but careful; It’s camp, it’s arbitrary, and it isn’t indulging in the Y2K music nostalgia for the solemn sake of doing so. Zay couldn’t be more clearer: It’s art, and it’s pop. Simple as that.
On shuffle, ‘art Pop * pop Art’ is as if your ears are tuning in on different circles of people whom you’ll find at a gig with an hour-long DJ set: “MTV’s Pimp My Ride” is playing when guys in loose jersey shirts are rolling their bodies near the turntable, presumably having the time of their lives. In tracks like “PROCESS,” multiple rhythmic melodies come in like a triple threat – the threat being that Zay stays true to his Instagram username, “Swagalog101”. Dare I say, he has the full potential to bring back the term “Jeproks/Jeprox” through his amalgamation of Jodeci influences in his more sensual sounds.
zayALLCAPS pays no cap on that production. Who knew aggressive autotune that sounds like a talk box blended with smooth harmonies into a foamy mic could sound so orgasmic? The thing is, autotune discourse is so overtly tired, but tracks like SATURN (ft. Anto The Wayward) bring plus points to those who simply don’t care about the “correct” usage of autotune. Zay oscillates between tracks through the velvety theatrics of autotune without sounding too hazy or, for lack of a better word, monotone. It’s not a watermark that defines his artistry; however, through the funky textures of “rWm”, this track proves that autotune can be an extension of his persona, bringing prismatic bursts into the listener’s ears without drowning in reverb or harmonies that sound like a repeated Coca-Cola burp.
The only downside is that lyrically, Zay keeps it rather dull; “Friendz U Can Kiss” (ft. Frizzy) tries to juxtapose well with the sharp engineering of the album’s seductive yet upbeat production, but the rhythms from the rhymes that match the melody seem to be its only saving grace.
In tracks like “Love In U,” lyrics like “Minimizing my synonyms I incentivize a new beginning/Who said I couldn’t? Regrouped I’m super in it/I run the ship like a troop and I’m the new lieutenant/ Had to switch it up staged a coup that’s how I reinvented” bring that campiness element to the song and the album because visually, it seems impossible to mentally illustrate these lyrics in a more retrospective sense, since the synths already provide the fun, lighthearted atmosphere. Nevertheless, the lexis and rhythm bring out the colors within its blues.
At its best, ‘art Pop * pop Art’ is a kaleidoscope and a rotating disco ball where sparkly theatrics cast a bright reflection and bursts zayALLCAPS’ sheer personality. The recycling of nostalgia doesn’t exist in any part of his art and succeeds at making art very pop.
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