Written by Faye Allego Once known as No Lore (and no, not because they lacked one), members and visual artists Tita Halaman, Kim Escalona, and Carole Lantican begun crafting their audio framework that gained recognition for entry at the 36th AWIT awards and then reintroduced themselves as NEW LORE in late 2024 where they amped up their vibrancy and utilised every facet of multimedia to showcase their art — especially upon the release of their debut album, Grief Cake. In their latest 2026 single, “Substack Girl,” the tools to a catchy post-breakup song are definitely there; the muffled instrumentals in the first twelve seconds immediately place the listener into a flashback-esque soundscape and looming afterthoughts during the “scheming” period of a breakup. However, lyrics that circle around that question of “do you still…?” land steep, surface-level, and flat. The song fixates on specific habits that have even been harmfully labelled as “performative” such as going to gigs, reading obscure literature, digging through ukayans; “And are you still A gig goer? Art fair lover? Film enjoyer? Thrift store lover Vinyl seeker? Poetry reader? Soul Admirer Joybaiter?” it begs the question: is this just a checklist of interests turned into buzzwords? Though it’s light-hearted, it’s also reductionist toward real parts of someone’s identity. To reiterate, sonically, the track does almost everything right. It is indeed catchy, cleanly mastered, and even performs well in relaxing. To add, listening to this track in low-stress environments is surely fun and enjoyable; it can even be what’s now called reaching a “flow state.” Even the music video for “Substack Girl” is quite mellow. It’s the three-piece switching seats for the duration of the track, symbolizing the tranquillity found in the curiosity that the lyrics attempt to highlight. Of course, people wonder about their exes even through a rose-colored lens or through vibrant colors similar to that of PVC film– the song is very real when it comes to breakup talk, as the listener, it prompts wandering and questioning whether or not an ex thinks about their former lover… but at the same time, as the colors mix and turn grey after a few rounds of listening to the track… does it matter if an ex is thinking about us while reading poetry or flipping through vinyl? “Substack Girl” is a feel-good track, and New Lore’s discography is certainly one to keep an eye out for. Though they are not the first to utilize the commodification of personality and art to garner interest, they should refrain from that notion if they want to maintain relevance; like breakups, negative attitudes towards identity must learn to eventually fade away. Perhaps New Lore has breakup songs mastered– may they view introspection through art more in depth next time. Support the art and the artist: