Written by Gabriel Bagahansol
In late 2024, the band formerly known as No Lore released its final single under that name: a cover of Callalily’s 2006 classic “Magbalik” transformed into epic synthpop. Towards the end of the track, we hear frontwoman Tita Halaman deliver a rap verse on letting go of a troubled past and moving forward, adding an element of progression to a song of someone hopelessly saving what’s left of a dysfunctional relationship. By this point, No Lore was at a crossroads. Their music seemed tangled between the band’s roots as a guitar-based indiepop duo—and the organic but staid identity that comes with it—and a whole new lineup as a trio moving towards something else.
With new creative impulses that appear to be at odds with the limiting nature of the band’s origins, letting go was something Tita Halaman, along with new members Kim and Carole, needed to do in order for them to fully embrace the ethos they now want to embody in their art. With a crashing crescendo that petered out into synth tones and beeps, No Lore was no more.
Eight months later, after subsequently re-emerging as the electropop band NEW LORE, the three-piece would release their debut album ‘grief cake.’ Now operating from a clean slate, the members of NEW LORE paint glossy electropop soundscapes across this new batch of songs. The bright synths and saturated textures illuminate Tita Halaman’s straightforward and dynamic lyricism on navigating adulthood and its many tricks while drawing strength from the sincerity and frankness of one’s inner child.
If the “Magbalik” cover was the death and burial of something that had run its course, the opening track “OH MATURITY” is the first step in rebuilding oneself. Free from the limited palette No Lore’s artistic identity afforded, the music bursts with a renewed sense of energy, as though a floodgate had been opened for a creative catharsis that is heard all throughout the album. That’s not to say there aren’t any growing pains, though: while Tita Halaman is eager to reflect on her past and become more optimistic and self-aware in her relationships, in the chorus, she laments the slow pace of these changes. On the breezy synthpop track “LOVING, HURTING,” Tita Halaman acknowledges that love can last in the belief that people can move past the mistakes they’ll inevitably make to each other. With the sound of a band that has immediately succeeded in working with their new sound, these two songs are a welcome introduction into the world of NEW LORE.
NEW LORE’s embrace of electropop means they can now let the music add dimension to the stories they tell. On “DIRTY” and “GOODSIDES,” a pair of songs that tell contrasting views on trust and acceptance, the instrumentation is clear, dynamic, and colorful. This new approach helps us get a glimpse inside Tita Halaman’s mind as she tells these tales, particularly on “GOODSIDES,” where sweeping synths swell over an R&B beat that intensifies her wail of disappointment over someone she thought she knew well.
Another example of the chemistry of words and sound that NEW LORE successfully blends throughout this album is “TRAFFIC,” where minor and major keys weave together as Tita Halaman sings about dancing to the radio with a lover while stuck in a traffic jam. Meanwhile, on the album highlight “WHO HURT U,” Tita Halaman’s words for an adversary are complemented by a dance punk groove that gives the song power, urgency, and fun. If the previous track sought an escape from lethargy, this one is the gas pedal push that’ll help you face your toughest moments headfirst with a sneering brave face.
But the thread of life’s dualities continues to run through the album, and it culminates on the title track and album closer “GRIEF CAKE.” Here, Tita Halaman weeps for the end of a relationship she had fought so hard to keep alive. After trying to seek maturity, and now having gone through a bitter split, Tita Halaman has come to the realization that she is “just a kid,” making this one-half of a pair of songs — with the same key and tempo and all — that bookend this album.
With ‘grief cake,’ the members of NEW LORE have given a nuanced take on growing into the many sides of adulthood, leaving no definitive answers when it comes to dealing with negativity, and instead calling on you to just have fun and never hold yourself back. It just makes sense why this album is named that way, and it also makes sense why the serious, sedate stylings of No Lore had to be forsaken for the urgent burst of freedom in NEW LORE. In early 2025, the band unveiled their new identity with “AMBITIOUS,” later the penultimate track on this album. It was the right way to kick off NEW LORE’s new story: its lyrics about shifting into new and exciting shapes, with an optimism punctuated by a sunny synthwave beat, is the ethos with which this remarkable re-debut was successfully built on. Reinvention shouldn’t have to come at the expense of your whimsy. In fact, it may just be the very thing that’ll get you there.
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