Written by Noelle Alarcon
Filipino production house FlipMusic is known for being the genius behind some of the hottest OPM tunes, may it be Ron Henley and Pow Chavez’s bouncy rap song “Biglang Liko,” or even Nica del Rosario’s politically motivated serenade “Rosas.” In this current era that’s experiencing an influx of Pinoy Pop groups debuting left and right, from the easygoing AJAA to the versatile KAIA, it’s no surprise that FlipMusic has played a part in steering the direction of P-Pop’s sound. They’ve gained plenty of praise for mastering the recipe of bubblegum pop–after all, they are the masterminds behind some of BINI’s most beloved hits, such as “Pantropiko” and “Salamin, Salamin.” Taking a step further in pushing P-Pop to greater heights, FlipMusic debuted its own girl group, VVINK, with the release of their debut single, “Tulala,” on July 10.
It’s evident that P-Pop is influenced by the sounds of the Hallyu Wave, and FlipMusic skillfully takes from K-Pop’s “a little bit of this, a little bit of that” approach, where the music acts as an auditory stage. It’s a playing field that focuses on showcasing the idols’ learned prowess, honed by their dedication to training. In the three minutes and 26 seconds of the song, its simple yet carefully constructed structure showcases the talent and charisma possessed by the five girls of VVINK. The synths that open the song catch your attention, pulsing and full of energy, matching the explosive vocals of the members. What about a bouncy rap part immediately greeting you in the second verse? An impactful bass drop for a dance break? Truly, VVINK makes the most out of “Tulala’s” runtime, sonically putting out all of their strengths for the budding fan to admire.
Make no mistake, despite the different ways “Tulala” pulls from its many influences, it is purely and thoroughly P-Pop, from start to finish. In the various ways the girls project their voices, you can’t help but hear the bubblegum pop roots that were planted over a decade ago. They’re a little coy, a little sincere, and a little fierce, carrying the torch passed onto them by the discographies of artists like Nadine Lustre and Donnalyn Bartolome. With an addictive bassline and a mesmerizing guitar solo added into the mix, FlipMusic’s extensive understanding of pop music truly shows.
Of course, VVINK covers all the bases. “Tulala” also bears the standard pop music cheesiness of its ancestors–the way its lyrics fall off the girls’ tongues makes it an easy earworm. “Ano ba ‘tong ang diyahe?” They sing with earnestness, followed by their collective “OMG” in the background, full of life and ‘kilig.’ They even came prepared with word play: “If I’m your lady, I’ll go ga-ga, your baby goo-goo, ga-ga.” From the onomatopoeias to the expressions of a pounding heart, VVINK recalls the feeling of having a schoolgirl crush with ease.
Understanding what makes pop music pop is a skill, and FlipMusic’s capability to do so has granted them the ability to make music that captivates the ears of Filipinos all over the nation. It’s exciting to see the places VVINK will go and how their talents will help in shaping the sonic landscape of P-Pop.