Written by Elijah P.
The mythology of Al James as an annual hitmaker begins to loom over many hiphop heads ever since the start of the pandemic. Memes, jpegs, and fan comments explain the deprivation of new releases from one of their favorite rappers. As the Baryo Berde mainstay’s absence began to stretch for the entire duration of lockdown, the demand for something new, or even some presence to an extent, began to swarm all over social media.
Like most artists of his size, Al James went to take a step back, rerouting back to family priorities. It was, no pun intended, a time for him to rest. That’s until he went on social media to move the symbolic ‘glass’, posting studio time with Nexxfriday for his long-awaited debut album and a rumored collaboration with arguably the biggest r&b artist of the moment, Arthur Nery.
And then shortly after the tease, the six-foot tall, snapback-wearing figure unveiled a new glass he raised. This emblematic glass for him to raise was for his comeback single aptly titled “PSG” — a single where he’s got a stockfull of those ‘goods’ in the Delorean trunk as he runs 88 miles per hour in the freeway. It’s a celebration deemed as a ‘comeback of the century’ from hip-hop social media as a whole, media partners continuously rejoicing as Al James plans to roll out for more singles in the coming months or maybe in the coming years.
But what else does he have besides the goodies? Well, nothing new really — and it comes off as no surprise if we’re expecting any detour after an almost 2-year absence. “PSG”, like many of his singles throughout his 5-year career as an entertainer, follows-up to none of his past potential. From “Pahinga” to “Ngayong Gabi”, Al James barely left 2016 in his latest offering. Trap may have evolved for the better, but to Al James’ detriment, barely anything came out as something career-defining or let alone a paradigm shift in 2022.
It’s only appropriate that he was packaged as a time-traveling party goer from the past only to change the present, but this present of his barely has any progress musically for the future; The signature yet unvaried vocal register submerged in the shiny synths, the deep sub-bass rattling off the mild wag-’kang-nega verses, and the unimpressive progression from the verses to even the hooks, are all middle-of-the-road. “PSG” narrowly carves Al James for better and for worse. It’s a single that’s reserved as a time-capsule, a disappointing half-hearted effort that doesn’t exceed time nor his Delorean’s flux.
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