Written by Gabriel Bagahansol At last, P-Pop is huge. Ever since the genre’s explosion in popularity last year, more and more people are now finally noticing the pop groups that have been honing their craft as trainees in the entertainment industry over the last few years. But amidst the highly engineered careers of today’s Filipino boybands, there is still room for boybands of a different kind: one informed by a commitment to make art on their own terms. Fresh-iLL Club is one of these kinds of acts: the hip-hop collective with the mentality of a bonafide unit. Groups like them have the ability to mix their brash attitude, street cred, and blaring beats with the inviting excitement of pop and R&B, and after giving a taste of their sound with a bunch of singles throughout 2024, they close out the year with “INYAFACE” – a track that really sums up what they have to offer now and in the future. On “INYAFACE”, you hear everything you’d come to expect from a hip-hop group with boyband ambitions: cool, braggadocious verses, with some passionate singing for the bridge, delivered to you in smooth, dynamic flows over a siren-beat that never relents. Though in this case, the latter comes off just a little bit tame. Its ferocity is slightly diminished by a mix that dulls the song with a dollop of bass in the wrong place. However, everything else about the beat works. It allows Fresh-iLL Club to be laid back in their delivery, only going full-throttle when they need to. In the middle of the track, members Sebastian Kidd and D.Vaughn spit rapid-fire lines on just how far the group has come to this point, how dedicated they are to their craft, and how the group will become, in Vaughn’s words, “the face of hip-hop.” It’s the perfect segue to a stunning bridge where Vic Olive reanimates prime Bearface (in the grand tradition of hip-hop boybands channeling their inner BROCKHAMPTON) to brag about the collective aura all seven of them have as FC. It’s clear that Fresh-iLL Club wants to take over the scene. Like with every other future superstar, their ambitions come alive in this track, urgency weaving across the music and the words. You must pay attention. While parts of the track indicate their journey to the top is still ongoing, especially when they’re treading the ground their predecessors ran, the future is nevertheless bright for these boys, who may just stand a chance as they go into the new year. They just need to keep reaching their potential until, one day, FC will be on all y’all’s faces. Support the art & the artist: