Written by Elijah P.

Looking for an alternative sound is like choosing a specific category at a bookstore; the possibilities are endless. For solo artist Cloud aka Chall, he has familiarized himself with several sounds and chose to give it a spin in his YouTube channel; From the noisy walls of sound of My Bloody Valentine to the drunkard hypnagogic musings of Mac DeMarco — both artists nowadays are a dime a dozen due to their unashamed imitators regurgitating their ideas. And it is safe to say that Chall tries his hardest not to end up like one of his idols in his latest EP.

Chall waltzes in the streets of Quezon City at the break of dawn. With a cigarette in hand, he treats himself to a dinner-for-one blowout in lieu of the release of his debut EP titled “Quezon Citypop”. His feelings regarding a lost love are as consistent as choosing a soft pink and red color palette, but musically, his actual output pales in comparison to his long-haired shredder persona online.

In Chall’s first ever extended play effort, we hear passionate ballads track in and track out, breathing in the nicotine of everyday hustle and bustle while simultaneously breathing out the scent of sea salt by the shore. “Quezon Citypop” sounds exactly like you imagine: a hybrid of jangle pop hanging by the sea of city pop cliches. From track 1 to track 5, you get the idea that Chall wanted to replicate what was great about Citypop, but one thing he hasn’t made clear is what does it have to do with Quezon City? Our imagination with a genre that was prominent in the past feels hard to pin down in the EP. “Quezon Citypop” hardly imagines a better tribute with barely any heady songwriting — something Chall should brush up on in the future.

At the opener “Midnight Moonlight”, the track bum-rushes the second the record starts. It was a sudden whiplash of bass slaps and uneven mixing choices that don’t gel well with the urban romanticism themes. As well as the consecutive tracks that followed such as “Easy Morning” and “Tanging Halik”, both tracks felt longer as usual due to its elongated song structures that bore more than they could amuse its listener. Additionally, the sheen on those guitar solos hardly echo right through the awkward hook writing. Neither can the occasional technical wankery can save the EP from being madly in love at its genericness. The last tracks like “Pretty Japanese” and “After Hours” are on the nose attempts at duplicating the aesthetics of City Pop whilst implementing a ‘sad boy’ twist in its lyrical themes. The only problem here is these themes barely work in that kind of unorthodox setup. The closing tracks yields an underwhelming afterthought that hardly values any relevance to its title and the production’s attempt at polishing a clean, jazzy, funky City Pop-inspired record.

Chall’s “Quezon Citypop” represents stale ideas of a movement that’s gone way past its due. The lonerist upbringing hardly convinces and sways and it all the more sells cheap nostalgia, abandoning all original angles of what makes Quezon City a center for pop in general.

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