Written by Elijah P.

I have a proposition for all local hip-hop listeners: close your eyes, listen to Jeff Grecia’s “Elevate” and imagine a time in 2017 when Al James exploded in the scene and somehow spawned imitators in the scene to the point there was no turning back. Jeff Grecia’s “Elevate” takes the worst elements of a 2023 mainstream rap track. It is more vapid than an emptied Elfbar on a Happy Thursday, a flat tire in the middle of heavy traffic, “aesthetic rap” only catered to pick up people at a bad gig outside of a Poblacion bar. 

There are verses, flows and pitches here trying to stay away from the formula but it is so formulaic that it’s pointless to hear Grecia’s wincing voice reach to Hell’s gate. What else do we need to hear more of Grecia? Virtually nothing apparently. Not even the tito cornrows and hoodie can save face. If we were to look at it in the bigger picture: We do not need more Al James clones in the scene

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