Written by Elijah P.
As music listenership and awareness continues to grow, a ‘trifecta’ or ‘holy trinity’ arises from the ashes of ‘OPM’ past. Rock music with feelings are the new ‘nostalgia’ acts, while industry torchbearer soloists Zack Tabudlo and Adie claim to become the flavors for a new generation of local music listeners. The third man in the three flavors is none other than Cagayan De Oro’s very own Arthur Nery.
Although his style differs from the aforementioned figures, each and one of them have their own characteristics of being substanceless ‘Pick Me Guys’ and seeking-for-validation-in-the-end-of-the-world types, Arthur Nery — now currently a top-drawer for Viva Records — churns out plain vanilla neo-R&B tracks shortly after the late celebration of his first album ‘Letters Never Sent’. He revels in being the loyal one, the only one in the partnership, as he prances outside of your subdivision home.
“Isa Lang” — his latest single closing out the new year, opening 2022 with a new era of contemporaries — feels hollow, conserving vocal variety rather than exceeding one’s potential. And while the prince of Neo-R&B pleads you a wilted rose, he only offers less with the style he’s honing today. Not even the intimate bass kicks, organ synths, string section, and skeletal, groove-less backing-band sound can back up his one-noted commercial friendly vocal stylings.
If anything that makes his music impactful, it’s the monotonous delivery that bores every section of the song with forced usages of ‘deep’ phrases and hushed, boy-bestfriend sentiments, barely tugging the heartstrings of his listeners. As Arthur continues to solidify himself as the biggest mainstream act of the moment, both his newer singles, “Isa Lang” and “Pagsamo” respectively, released in the past few months are no more than mere background music. Arthur is headed towards more fruitful straits, albeit while playing it safe: a move that would set the precedent for his younger contemporaries witnessing his rise.
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