Written by Elijah P.

Lil JVibe’s “WHOLE LOTTA LUVSHIT” without a shadow of a doubt, has transcended the level of pop rap songwriting to the point that it’s impossible to retrace back to the days of piano-led “love rap” that was prominent in underground DIY hip-hop music in the mid to late 2000s in the Filipino music scene. But before we proceed to the conclusion, for past edgelords and terminally online historians, Lil JVibe aka Joven David used to be the subject of memes back in 2016 for simply showing the moves inside of an unnamed 7-Eleven branch somewhere in the urban parts of Metro Manila. 

From the Chris Brown-isms of his dance moves to the sudden transformation of Sample Drill from New York and Jersey Club rapper, Lil JVibe came out of the scene like a torpedo and he managed to hit every single target in the pop rap iceberg. “WHOLE LOTTA LUVSHIT” is the debut project we’ve never asked for but it is the debut project that we do need in this day of age. As much as the topic of sampling and rehashing ideas such as singing along to the chorus of your favorite pop songs is concerned, Joven does it so earnestly to the point that it doesn’t act to his detriment, but rather he gains from it exponentially; literally every track on the project such as “Prince Say” sampling Taylor Swift’s Love Story or “Hip o Thighs”, sampling Hypnotized by Plies and A-kon has ascended to a different level of existence.

This goes without saying that Gem Productions’ hands-on work is nothing short of amazing. With the current soundscapes popping in and out, Joven slides across those beats almost flawlessly. There’s an unloading of unrequited feelings and there’s melodic longing all over in this project and those specific elements are home to no complaints. Lil JVibe’s “WHOLE LOTTA LUVSHIT” acts like a mixtape done with the literal meaning of labor of love and an untapped skill more rappers nowadays shouldn’t be scared of doing.